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Creative Enterprise Programme

About the Programme:

The Creative Enterprise Programme is a four-day practical workshop that equips creative entrepreneurs with the tools and knowledge they need to succeed. Expert facilitators, as well as local market specialists, will provide face-to-face support to help entrepreneurs explore business ideas, develop their business proposition, and create a business model that suits their hopes and motivations. 

This interactive programme brings Nesta’s Creative Enterprise Toolkit to life, and uses a mixture of practical exercises and activities that have been designed specifically for the programme.

Creative Entrepreneur categories

Fiction and nonfiction writers, editors, publishers, journalists, screenwriters, scriptwriters, illustrators, graphic novelists, comic artists, playwrights, bloggers and poets

Through the four days, we have explored key ways to:

  • understand the building blocks that describe and shape our business opportunity

  • identify and better understand customers, and how the business will function and grow

  • visualise the main components of the business and bring together the key elements of a business plan.

Participants:

Country

Participants

Ethiopia
Kenya
Rwanda
Sudan
Tanzania
Uganda

3
6
2
4
1
6

PROGRAMME OBJECTIVES:

The Creative Enterprise Programme builds on the Creative Enterprise Toolkit in a supportive peer-to-peer learning context. A Nesta workshop facilitator and creative business expert, who brings a wealth of experience, presents the content and offers participants advice and guidance for getting their products and services to market. Through interactive exercises and activities, participants will gain a better understanding of how to develop their businesses.

PROGRAMME OUTLINE

Day 1:

Focuses on helping participants understand the building blocks that describe and shape our business opportunity;

  • Explores values, vision and mission

  • Uses modelling to demonstrate what impact the business could have

Day 2:

Encourages participants to identify and better understand customers and users. It focuses on exploring how the business will function and grow by;

  • Learning from other local creative entrepreneurs

  • Describing customer profiles and needs

  • Defining the business processes and the relationships needed to help us realise our business opportunity

Day 3:

Visualise the main components of the business and to bring together the key elements of participants’ business plans through a first draft of the Business Model Canvas (BMC). It provides supports participants to;

  • Understand the legal and financial considerations for running a business

  • Evaluate the business and plan for the future

  • Prototype a first draft of a business plan using the BMC

Day 4: 

  • We have heard from the experts and have learned practical and applicable skills for our business.

Facilitation Techniques Used (Methodologies)

There were several facilitation techniques used by the trainer which included question and answer, brainstorming, group discussions, case study discussions and practical implementation of some of the topics by trainees on flip charts and paper sheets. The multitude of training methodologies was utilized in order to make sure all the participants get the whole concepts and they practice what they learn, because only listening to the trainers can be forgotten, but what the trainees do by themselves they will never forget.

4 LESSONS LEARNED

  1. You have to plan the time and space to be creative
  2. You don’t need expensive tools to create low fidelity prototypes.
  3. Share your vision before asking people to do something.
  4. Put a soul into your products.

The final and most important lesson is: The users have the final decision on our products, it’s all about how we understand their problems and how they can connect with the products in a personal way.